Today, online reviews are considered as a very trusted source for ratings and recommendations. These ratings are left by consumers for the businesses, services, and products that they use as a whole. In fact, many companies and brands make use of a trusted review management platform in order to keep a check at their ratings.
All about review management systems
Based on a consumer survey, more than 97% of the consumers nowadays find local businesses from the internet. Out of this 97 %, a further 74% are more likely to trust the business based on the positive reviews that it has.
Hence, it is extremely important for your brand reviews to be positive and elaborate. The prime idea is that your website reviews should reflect what your products and services truly are. As a result of this, experts recommend a brand to monitor the reviews very actively. This also involves giving an appropriate response to each and every review of the customer. This process can be automated by making use of a management system.
What are the review management systems?
Review management systems are a great tool that allows you to redirect, respond, and monitor to the reviews as they get uploaded to various forums and websites. By using such a system, you will be able to allow plenty of positive reviews that are posted regularly to different platforms on the internet. At the same time, you will also be able to redirect the negative reviews to your customer support guy. This way, the problems of the consumers will be addressed directly.
These management systems primarily make use of automated email systems, on-site widgets, retargeting, and online review website crawlers. This way, a funnel gets created that moderates what is being published and what is getting redirected.
All types of businesses including cosmetic dentists, clothing shops, e-commerce websites, and others make use of these platforms.
Why should you consider using a review management platform?
There are plenty of reasons why you should consider using a review management platform. Mostly, online reviews get written by highly polarized customers. This means that either those customers who have had a really bad experience or a really good experience are more likely to leave a review. While the positive ones don’t hurt you, the negative reviews can have a big impact on your business. As a result of this, it is extremely important to deal with them.
The prime reasons for using a review management platform include:
You are getting positive reviews on one website only
Often at times, you may not get positive reviews on other websites. However, on one website, you may have plenty of them. In this regard, a review management system can help you out. Ultimately, you will have an on-going stream of positive reviews on every forum and website.
The positive reviews are overlooked
Sometimes, competitors tend to leave fake negative reviews on websites and forums. Moreover, many comments also end up being very irrelevant and outdated. If you have been a target of attacks like these, chances are that your positive reviews will get overlooked. After all, customers will be more impacted by a few 1/10 experiences as compared to the many 8s or 9s. This is how the psyche of customers work.
The reviews do not get updated
Often at times, you may resolve the concerns of the customers in a misinformed negative review. However, the customers may not even bother to update the review or to take it down (sometimes, customers can be very lazy). Let’s say, you own a dental clinic. Chances are that a customer may leave a negative review because he/she was rather naïve and got offended due to a painful procedure. In this regard, an online review management software can keep a check on things for you and keep you updated.